Director of Growth Marketing
Senior growth marketing leader at an AI-powered ad management platform in the commerce advertising space. Owns strategy, execution, and performance of the entire growth engine, from brand awareness and demand generation through pipeline creation and revenue acceleration. Reports to the VP of Marketing.
The company is seeking a strategic, data-driven Director of Growth Marketing to lead and scale its global demand generation and growth marketing efforts. This leader will own the strategy, execution, and performance of the entire growth engine, from brand awareness and demand generation through pipeline creation and revenue acceleration. Reporting to the VP of Marketing, you will develop the long-term growth strategy, build out the marketing team, and partner closely with Sales, Product, Revenue Operations, Customer Success, and executive leadership to achieve aggressive revenue goals. This role is a fit for a marketing leader who has built scalable B2B SaaS growth engines, understands modern AI-powered marketing, and thrives in high-growth startup environments. The work is highly strategic, and you are also comfortable diving into execution and leading by example. The company is intentionally flexible on title and level. Open to candidates at either the Director or Senior Director level, with title, scope, and compensation calibrated to the experience of the person hired.
Growth strategy and leadership
- Own the global growth marketing strategy, aligning marketing investments with company revenue objectives.
- Develop annual and quarterly growth plans, budgets, forecasting models, and executive reporting.
- Create scalable acquisition strategies across inbound, outbound, ABM, partnerships, content, paid media, SEO, website, and lifecycle marketing.
- Establish marketing KPIs that directly connect marketing performance to pipeline, revenue, CAC, LTV, and customer growth.
- Serve as a trusted advisor to leadership on market opportunities, competitive positioning, and growth initiatives.
Team leadership
- Build, mentor, and scale a high-performing growth marketing team.
- Lead and develop talent across Growth, Content, Digital Marketing, Events, and Demand Generation.
- Establish performance expectations, career development, and operational excellence across the team.
- Manage external agencies, consultants, technology partners, and strategic vendors.
Revenue and demand generation
- Own pipeline generation targets and marketing's contribution to company revenue.
- Partner closely with Sales and Revenue Operations to optimize funnel performance.
- Lead enterprise ABM initiatives and integrated multi-channel campaigns.
- Continuously improve lead quality, conversion rates, attribution, and customer acquisition efficiency.
Digital experience and growth optimization
- Own the growth strategy for the company website and all digital acquisition channels.
- Drive website optimization, conversion rate optimization (CRO), experimentation, and customer journey improvements.
- Build scalable lifecycle marketing programs to improve customer acquisition and expansion.
Brand, content, and market leadership
- Establish the company as a thought leader within retail media and AI-powered advertising.
- Oversee content strategy, executive thought leadership, PR, analyst relations, sponsorships, and organic growth initiatives.
- Partner with Product Marketing to strengthen messaging, positioning, and go-to-market execution.
Analytics and business performance
- Build dashboards that connect marketing investments to revenue outcomes.
- Own marketing forecasting, budget management, and ROI analysis.
- Present strategic recommendations and business performance updates to leadership.
- Champion data-driven experimentation and continuous optimization across the marketing team.
What you'll bring
- 8+ years of B2B SaaS marketing experience, including meaningful leadership in demand generation or growth marketing.
- 3+ years leading and developing marketing teams.
- Proven success owning multi-million-dollar pipeline generation and revenue targets.
- Experience building marketing programs and teams in high-growth SaaS companies.
- Deep expertise in demand generation, ABM, digital marketing, lifecycle marketing, paid media, SEO, content strategy, and conversion optimization.
- Strong understanding of revenue operations, attribution, forecasting, and marketing analytics.
- Experience partnering directly with senior leadership on company strategy.
- Expertise with HubSpot, Salesforce, GA4, marketing automation platforms, and modern AI-powered marketing tools.
- Strong financial acumen with experience managing meaningful marketing budgets.
- Excellent communication and presentation skills.
- Startup mindset with the ability to balance strategic leadership and operational execution.
Compensation
Competitive salary + comprehensive benefits package. Unlimited PTO. Flexibility on title and level, calibrated to experience.